The tie to the Quail event also aligns well for ESPN+, which will stream 18-hole coverage of several feature groups on its PGA Tour Live feed throughout the tournament. The exclusive agreement, which likely is for at least 10 years based on similar deals that include market access, sets up ESPN Bet to promote signups for its sportsbook at an event that carries a high profile in the state’s most populous city, likely either soon after or slightly ahead of the launch of legal online sports betting. Penn Entertainment will gain market access for its recently rebranded ESPN Bet sportsbook platform in North Carolina through a deal with Quail Hollow Club in Charlotte, which also will make ESPN Bet the official sportsbook of the Wells Fargo Championship PGA Tour event scheduled for May. ESPN Bet will be the official sportsbook of the Wells Fargo Championship scheduled for May getty images
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